Creative freelancer specialising
in graphic and web design.


Education Catalogue Design

Education Catalogue Design

I was very pleased to be able to work on this project for an existing client who I had previously typeset an economics textbook for. While education catalogue design is a relatively straight-forward job, in this case it was one that had to be handled carefully as it represented a key component of the client’s publicity and sales strategy.

Education Catalogue Design

There were two key components to the success of this project:

  1. Clearly and simply highlighting the client’s available products and services;
  2. Building upon the recently developed company brand, in order to attract new customers.

The finished product was a high quality A5 twelve-page printed booklet.

Developing the brand

In the crowded market of eduction material Anketell Training stands out as the company to turn to for comprehensive and reliable economics and business study resources. This catalogue was designed to stand out as thoroughly trustworthy and so not easily dismissed by potential customers. With a clear existing brand already in place this catalogue builds upon it by carefully introducing visual elements without compromising the readability of the text.

Concept to Print

I worked alongside the client through conceptual ideas, layout, initial drafts, alterations and proof-reading. I then went on to manage the printing, production and delivery of the education catalogue.