Logo Design and Branding
The client required a brand and logo for his business as a general insurance advisor. My objective was to emphasise the unique advantages of a qualified insurance advisor over that of just anÂ aggregatingÂ website. To that end, I developed a brand which spoke of reliability, personality and trust. This was achieved through the use of a calming blue colour scheme, an intelligent serif font and aÂ uniqueÂ solid ‘o’.