Creative freelancer specialising
in graphic and web design.


Logo Design and Branding

The client required a brand and logo for his business as a general insurance advisor. My objective was to emphasise the unique advantages of a qualified insurance advisor over that of just an aggregating website. To that end, I developed a brand which spoke of reliability, personality and trust. This was achieved through the use of a calming blue colour scheme, an intelligent serif font and a unique solid ‘o’.